How to Design Attractive Marketing Mailers Using Outlook?
It goes without saying that a good old mailer is the best way to engage with your customer. As per a research from ExactTarget , majority of consumers (nearly 58%) check their e-mails first thing in the morning. E-mail is one of the most widely used medium of communication with 2.6 billion unique users worldwide, and this number is only expected to increase over to 2.9 billion by end of 2019. Despite its huge reach, it is still difficult to see a good conversion rate through e-mails. This is because most of the mails fail to register strongly in the consumer's minds OR create an impact. Given that a recipient's Inbox is packed to the gills with numerous mails, it is no less than a war to divert attention of your customer to a specific sales missive. So, you need to have a mail that is visually appealing and reader-friendly. Another sad and stark reality is that Outlook still has many limitations when it comes to HTML. So, how do you work around those limitations if you ...